Cookie Policy

Last updated: 1st January 2026

1. What Are Cookies

Cookies are small text files that are placed on your device when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies allow us to recognise your device and store some information about your preferences or past actions on our website.

2. Why We Use Cookies

We use cookies for several purposes: to ensure our website functions properly, to understand how visitors interact with our site, to improve user experience, to remember your preferences, and to deliver relevant marketing content. Cookies help us provide you with a better, faster, and safer experience whilst using our beauty marketing services website.

3. Types of Cookies We Use

We use different categories of cookies on our website, each serving specific purposes:

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and remembering your cookie consent preferences. The website cannot function properly without these cookies, and they are always active.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to track website usage, popular pages, user behaviour patterns, and to identify areas for improvement in our beauty marketing content.

Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use on our pages. They remember your preferences such as language settings, region selection, and other customisations you have made.

Marketing Cookies

These cookies are used to deliver advertisements and marketing content that are relevant to you and your interests. They may be set through our site by our advertising partners, including Google Ads, to build a profile of your interests and show you relevant adverts on other sites.

4. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on our website:

Cookie Name Purpose Duration Category
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - attribution tracking 90 days Marketing
IDE Google DoubleClick - ad serving and targeting 1 year Marketing

5. Third-Party Cookies

Our website uses services from third-party providers that may set their own cookies. These include:

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics sets cookies to help us analyse website traffic, user behaviour, and to improve our beauty marketing content and services.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google may set cookies to track conversions, deliver targeted advertisements, and measure the effectiveness of our marketing campaigns.

Google Fonts

We use Google Fonts to display custom fonts on our website. Google may set cookies to optimise font loading and delivery, though this service typically doesn't set tracking cookies.

6. Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can access these preferences at any time through the banner if it's visible.

Browser Settings

You can control cookies through your browser settings. Most browsers allow you to block cookies, delete existing cookies, or receive notifications when cookies are set. Please note that blocking or deleting cookies may affect the functionality of our website and your user experience.

7. Google Consent Mode v2

Our website implements Google Consent Mode v2, which allows us to respect your consent preferences whilst still providing basic functionality. When you deny consent for marketing or analytics cookies, Google's services operate in a privacy-enhanced mode that doesn't use cookies for tracking whilst still providing aggregated and anonymised insights.

8. Cookie Retention

Different cookies have different retention periods. Session cookies are deleted when you close your browser, whilst persistent cookies remain on your device for a specified period or until manually deleted. The retention periods for specific cookies are outlined in the cookie table above.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies, legal requirements, or business practices. When we make changes, we will update the "Last updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed about our use of cookies.

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

IronStrategist B.V.

Cookie Policy Enquiries

Marktplein 137, 6568 OV Nijmegen, Netherlands

Email: privacy@ironstrategist.pro

Phone: +31 242835116

For more information about our data practices, please see our Privacy Policy.